Last update: 5th May 2020
If you have any confusion or queries regarding the policy, feel free to reach us at email@example.com
Cookies are small pieces of text that a website or app places on the user’s device when the user visits the platform. Cookies are used to store information on web browsers and collect information regarding how the user is interacting with the website or app. The information is then used to enhance user experience on the website. Cookies are also used to receive identifiers and other relevant information on computers, phones, tablets, and other electronic devices.
There are four types of cookies used on our website, which are mentioned below:
Session cookies – Session cookies are temporary cookies and expires after your session ends. These cookies allow us to track your usage of the website so that you can easily pick up where you left. They act as bookmarks so that users don’t have to start navigating the website all over again. It also helps us to keep you logged in until you sign out from your account to end your session.
Performance cookies – Performance cookies help us to track the performance of our website in terms of the page visited, bounce rates, and dwell time. This way, we can analyze what our users like and what they don’t. Performance cookies allow us to modify our website content based on users’ interest.
Permanent cookies – Permanent cookies are permanent and remain on the users’ device even if the session has ended. The cookies get activated whenever the user returns to the website until they are manually cleared. These cookies help us to remember the username and password of users so that they don’t have to enter them all the time. Apart from that, these cookies also allow us to remember user preferences on the website every time they visit and log in to their account.
Advertising or targeting cookies – Advertising cookies are generally placed and to develop a profile of users’ browsing interests and serve relevant advertisements on other websites and search engines such as Google. With these cookies, we will be able to show advertisements the user might be interested in. If cookies are disabled, the user will see less targeted and more irrelevant ads on the internet.
Cookies help us to store user preferences when you visit our website and interact with pages and features. Cookies also help us to save your name and email id when you try to contact us the next time.
We use Google Analytics to track website performance by gathering data about the user such as age, gender, page views, session duration, etc. and create aggregated reports. This data helps us to keep a track on the website performance, market and advertise the services, analyze website traffic, enhance the website to serve you better. Google Analytics plants a permanent cookie on your device through your browser to identify you the next time you visit the website. This helps us to know if you are a new or returned user. The data that we gather through Google Analytics is also used to make reports to calculate our growth and website popularity. To get more information on how to control the information collected by Google, please visit the link here.
We use Facebook to market the website’s features and services to the users. You will see the website’s news/event/product updates in your Facebook feed if you have visited our website, liked us on Facebook, or shown interest in any manner. For this to happen, Facebook uses a ‘Custom Audience Pixel’ that is activated when a user visits on the website, and a permanent cookie is placed on their device through the web browser. Facebook will collect basic information about the user, including but not limited to, IP address, demographics, profile information, likes, and interests, etc. For more information on the data usage by Facebook and control the same, visit this link.
Microsoft Edge - https://support.microsoft.com/search/results?query=cookies++Microsoft+Edge+&isEnrichedQuery=true
Google Chrome - https://support.google.com/chrome/bin/answer.py?hl=en-GB&answer=95647&p=cpn_cookies
Mozilla Firefox - https://support.mozilla.org/en-US/kb/block-websites-storing-cookies-site-data-firefox?redirectlocale=en-US&redirectslug=Blocking+cookies
Apple Safari - https://support.apple.com/en-in/guide/safari/sfri11471/mac